MARYHILL WINERY

INTEGRATED MARKETING CAMPAIGNS SHOWCASING MARYHILL WINERY

AS A LEADING DESTINATION AND FAMILY-OWNED WINERY

Nestled among rows of vines on the Columbia River in Goldendale, Washington, Maryhill Winery is a popular destination with an adjacent 4,000-seat outdoor amphitheater that hosts a world-class summer concert series and free live music on the vine-covered terrace. Recently awarded 2015 Pacific Northwest Winery of the Year and Sunset Magazine's 2015 Travel Awards Finalist, Maryhill's 3,000 sq. ft. tasting room and 1,200 s. ft. reserve tasting room draw more than 80,000 wine and travel enthusiasts from around the globe each year, ranking among the top five most visited wineries in the state with a 90,000 case production.

DIGITAL ASSETS - CONTENT CREATION, PRODUCT, DESTINATION & EVENT PHOTOGRAPHY AND VIDEO

PHOTOGRAPHY

Objective: Develop new digital assets which showcase the jaw-dropping location, behind-the-scenes access and award-winning wine that are unique to Maryhill Winery.

Deliverables: High-quality, brand-focused photography that has been used across all marketing channels to promote Maryhill Winery's award-winning destination, winemaking and award-winning wine portfolio.

VIDEOGRAPHY

Objective: Create videos to be used to promote Maryhill Winery's destination, winemaking and award-winning portfolio of wines.

Deliverables: High-quality digital videos produced from conception to final product with footage from new footage, as well as existing b-roll video, published on Maryhill Winery's youtube and social media channels.

MARKETING - COPYWRITING, SOCIAL MEDIA MANAGEMENT, GRAPHIC DESIGN, ETC.

BROADCAST - "DISCOVER MARYHILL" CAMPAIGN

Objective: Develop a broadcast commercial to increase Maryhill Winery's brand awareness and drive visitation to their destination winery in the Columbia Gorge National Scenic Area.

Deliverables: Concept, storyboarding and copywriting for a :30s broadcast quality commercial.

Results: : The :30s television spot aired on Maryhill Winery's Youtube channel and select cable networks, including HGTV, Food Channel, Bravo and The Travel Channel and ran March 2016-August 2016 in Portland, Spokane, and Seattle markets.

SOCIAL MEDIA - "DISCOVER MARYHILL" INSTAGRAM CAMPAIGN

Objective: Develop a content strategy and produce content to increase followers and increase brand awareness among millennials to Maryhill Winery's Instagram account - driving sales and visitation to their destination winery in the Columbia Gorge National Scenic Area.

Deliverables: Management and production of editorial calendar, high-quality photography and copywriting focused on a mix of Maryhill Winery's scenic beauty, award-winning wine and "stay-for-a-day" amenities, as well as community management to build relationships and engage with followers

Results: 750% increase in user engagement and 550% increase in followers